Acquisition KPIs
I built a platform that organizes acquisition signals in an interactive dashboard with filters, conversion metrics and Railway deployment.
- My contribution
- I built a platform with CRM and email integrations to review acquisition metrics.
- Who it serves
- Teams reviewing opportunities and conversion.
- Scope
- A product in development with filters, indicators and comparisons in one interface.
Interactive dashboard · acquisition KPIs
A dashboard for comparing acquisition signals through filters, indicators, conversion views and tabular detail.
Main indicators
The view brings together volume, outcomes, pending records and conversion rate so each group can be read from one interface.
- Records
- 1,200
- Outcomes
- 190
- Under review
- 420
- Pending
- 280
- Conversion rate
- 7.9%
- Average time (days)
- 28
conversion_rate = outcomes / evaluated_records
The formula relates evaluated records to outcomes so groups can be compared by efficiency.
From record to outcome
The funnel shows how volume changes between stages and makes each step's conversion visible.
Distribution by group
Each donut shows how outcomes are distributed within a group of records.
- Processed
- In progress
- No response
- No agreement
Conversion by group
Bars compare volume while the line shows the conversion rate for each group.
Level vs outcome
Each row adds to 100% and shows the distribution of outcomes by assigned level.
| Contact | Review | Outcome | No agreement | No response | |
|---|---|---|---|---|---|
| High level | 24% | 27% | 21% | 10% | 18% |
| Medium level | 31% | 22% | 9% | 14% | 24% |
| Low level | 36% | 14% | 3% | 19% | 28% |
Comparison by source
The chart compares each source's share with its conversion rate.
Reasons for no agreement
The distribution compares the reasons recorded for each outcome.
Distribution by region
The table compares volume and conversion across generic regions to separate scale from efficiency.
| Region | Records | Conversion |
|---|---|---|
| Región A | 420 | 7.4% |
| Región B | 310 | 8.6% |
| Región C | 250 | 7.9% |
| Región D | 190 | 6.8% |
| Región E | 150 | 9.1% |
| Región F | 120 | 8.2% |
| Región G | 90 | 5.2% |
| Resto | 260 | 6.4% |
Record detail
The table brings together a generic identifier, group, source, level, outcome and resolution time.
| Record | Group | Source | Level | Outcome | Days |
|---|---|---|---|---|---|
| Canal A | Grupo 3 | Source A | High | Outcome | 21 |
| Canal B | Grupo 4 | Source C | High | Outcome | 17 |
| Canal C | Grupo 2 | Source B | Medium | Review | 44 |
| Canal D | Grupo 3 | Source A | Medium | No agreement | 38 |
| Canal E | Grupo 1 | Source A | Low | No response | 92 |
Facets
Tools
- Next.js
- interactive KPI platform with filters
- CRM API
- operational source for refreshing records and metrics
- Email API
- report distribution
- Railway
- service deploy and orchestration